Global mega trends to navigate this year
The world is constantly evolving, and this creates opportunities and challenges. Some of the key trends that businesses will have to navigate this year include economic volatility, the continued importance of environmental sustainability, geopolitical uncertainty and AI moving into the mainstream. Economic volatility will remain a risk in 2024. The higher interest rate environment will […]
The benefits of building an internal search engine using AI
AI can help businesses become more efficient by simplifying searches. As businesses big and small grapple with ever larger sets of data, they have begun to utilise artificial intelligence (AI) tools to sift through and make sense of the information they have on file. Employees often have a large number of data sources they use […]
How generative AI is already changing how we work
AI is already impacting business, employees and the wider economy. The advent of generative artificial intelligence (AI) has ushered in a new era of efficiency and innovation, fundamentally altering the landscape of how we work. This powerful technology, exemplified by offerings such as Chat GPT, has already begun to revolutionise various industries, reshaping workflows, decision-making […]
Customers want experiences
Online business models are great, but there is a reason why Ikea and Lego are opening physical stores. Traditionally, businesses focused on developing high-quality products to meet customer needs and expectations. However, the modern consumer is not merely seeking a transactional exchange – they crave a holistic experience that goes beyond the tangible features of […]
Targeting underserviced markets
Identifying and targeting underserviced markets can be a game-changer. Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry. They may be overlooked, ignored, or underserved by your competitors, or they may be new or emerging segments that have not been addressed yet. Underserved […]
Be the disrupter
Disrupters are the firms that come up with new ideas and challenge the way things are done. In order to become a disrupter in your market, your firm must be prepared to innovate relentlessly, challenge norms and redefine industry standards. If you want to succeed, you need to understand your target audience, their needs, pain […]
Experimental Marketing
Today’s customers want to buy experiences rather than just products. Customers are constantly being bombarded with marketing campaigns from different companies. As such, captivating the attention and securing the loyalty of consumers has become a real challenge. Experiential marketing can help you to cut through the noise and reach your target market. Experiential marketing transcends […]
Threads
How could the latest social media platform work for businesses? Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100 countries and signed up more than 100 million users in […]
The art of persuasion
Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective persuasion lies in understanding the target audience. Do your research and try to empathise with the […]
Analysing the competitive landscape
How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five Forces are five separate factors that can impact business growth. The theory was developed by […]